If you own a company, you need to continue to think about marketing. If people aren’t aware of your business, you won’t be making any sales. You also need to be unique; video marketing may be your friend. The following tips can help your video marketing campaign succeed.
Do you have some questions asked you over and over? If this is the case, videos can help provide answers. You could, for instance, show your viewers how to perform a certain task with your product, use a certain feature or document how you prepare and ship your products.
Bring your camera along to any professional event. You may be able to get some great footage there. If you’re doing public speaking, have it recorded.
If your customers do not understand how to properly use your products, an explainer video may be called for. In addition to solving problems for people who have purchased your product, you’ll also attract new customers to purchase because they will see the type of product support available.
Most videos should be short in length, unless they’re educational. It’s been my experience that 00:30 – 1:30 is plenty of time. Today we have short attention spans, so you must be able to grab their attention NOW! If more is needed you can do a series of videos on one product or service.
If you want to find success in your video marketing campaign, you need to be truthful and forthcoming. Don’t have hidden agendas in your videos. If the purpose of your video is to make sales, be upfront about that fact. Use comments to converse with your customers. Develop a reputation as an expert for whatever niche you are in, and network with others in your field.
Teach the topics that you know. When you have a deep emotional attachment and investment in your products and services, you’re probably the best person to share your passions with customers. Show them why you are an expert by telling them how you make your products or how you do things in general. By doing this, your viewers will want to check out more of your videos.
Always have your opt-in information available on the same page as your video. Many people will likely wish to sign-up and gather as much information as possible regarding the topic of choice.
Make the videos you’re working on as positive as possible. People like to see videos that generate warmth and positivity, whether about themselves or life in general. It doesn’t matter what product or service you’re selling, always make sure your videos give off positive vibes. Techniques include complimenting your average viewer in some way, like referring to them as hard workers.
If you’re uncomfortable with making a video yourself, hire a professional to do it for you.
Given your new video marketing knowledge, you ought to be well on your way to success. Although video is relatively new compared with other older more established marketing channels, its hotter than ever and is expected to continue growing in popularity.
Are you ready and willing to get in on it? Increased profits are just waiting for you to claim them.